Digital Marketing, Enterprise & Social Media

Course Code: 5M2069

Course content:

Behavioural Studies
Marketing Practice
Statistics
Entrepreneurial skills
Work Experience
Digital Marketing
Advertising
Spreadsheets

Award:

QQI Level 5 Certificate in Marketing

Aim:

The aim of the programme is to provide the learner with the opportunity to acquire the knowledge, skills and competence to work in a marketing and/or business environment. It provides an introduction to the principal elements of marketing skills, practices and social media for businesses. It offers the learner the opportunity to develop excellent digital marketing skills.

Progression and Career Options:

Graduates from this course may take up employment in a variety of roles in business and the digital marketing environment. They may also progress to Degree programmes in:

DKIT
DCU
TU Dublin Blanchardstown Campus
TU Dublin City Campus
Maynooth University
AIT

This course also provides common entry to a range of other courses in Institutes of Technology.

Progression links: Pre-University Business with Accounting

Course Code and QQI title	DIFE Course Title	Level 7 and 8 Courses to which this course is linked:
5M2102 Business Studies	Pre-University Business with Accounting	TU Dublin (City Campus)	Property Economics, Business and Law, Marketing, Retail and Services Management, Logistics and Supply Chain Management, Business and Management, Accounting and Finance, Human Resource Management, Economics and Finance, International Hospitality Management, Tourism Marketing Management, Event Management, Languages and International Tourism, International Business and Language.
		Maynooth University	BA. In Finance, Accounting and Finance, Business and Management, International Finance and Accounting, Marketing, Entrepreneurship, European Languages, Anthropology, Politics, Arts, Philosophy, Politics and Economics, International Development.
		DCU	Accounting and Finance, Business Studies, Aviation Management, Business and Irish, Marketing/Innovation and Technology, Economics, Politics and Law, Humanities.
		UCD	Commerce, Law, Humanities, Social Science, Law and Business.
		NUI Galway	Commerce, Business Information Systems.
		UCC	Commerce, Business Information Systems, Digital Humanities and IT, Law, Commerce International.
		UL	Politics and International Relations, Business Studies, Politics and Public Administration.
		TU Dublin (Blanchardstown Campus)	Business, Business and Information Technology.
		Marino Institute of Ed	Education Studies.
		TU Dublin (Tallaght Campus)	International Hospitality and Tourism Management.
		TCD	BESS (Business, Economics, Social Studies), Global Business.
		Entry to a range of other courses in Institutes of Technology.
This is not an exhaustive list. Applicants are advised at all times to confirm linked Awards, any additional module requirements, application processes and scoring systems with the Admissions Offices of the participating higher education institutions, or visit www.cao.ie.

Progression links: Office Administration with Medical Terminology

Course Code and QQI title	DIFE Course Title	Level 7 and 8 Courses to which this course is linked:
5M1997 Office Administration	Office Administration with Medical Terminology	TU Dublin (City Campus)	Business and Law, Marketing, Retail and Services Management, Logistics and Supply Chain Management, Business and Management, Human Resource Management, Accounting and Finance, International Business and Languages, Economics and Finance.
		TU Dublin (Blanchardstown Campus)	Business, Business and Information Technology.
		Marino Institute of Ed	Education Studies.
		Entry to a range of other courses in Institutes of Technology.
This is not an exhaustive list. Applicants are advised at all times to confirm linked Awards, any additional module requirements, application processes and scoring systems with the Admissions Offices of the participating higher education institutions, or visit www.cao.ie.

Progression links: Information Technology and Computing with MOS Certification

Course Code and QQI title	DIFE Course Title	Level 7 and 8 Courses to which this course is linked:
5M18294 Office Informatics	Information Technology and Computing with MOS Certification	DKIT	Computing, Computing in Games Development, Business Studies.
		TU Dublin (Blanchardstown Campus)	Computing, Business and Information Technology, Digital Forensics and Cyber Security.
		UCD	Computational Social Science.
		NCI	Technology Management, Computing, Business Computing, Computing in Applications and Support.
		Entry to a range of other courses in Institutes of Technology.
This is not an exhaustive list. Applicants are advised at all times to confirm linked Awards, any additional module requirements, application processes and scoring systems with the Admissions Offices of the participating higher education institutions, or visit www.cao.ie.

Progression links: Computer Systems and Networks with Cyber Security

Course Code and QQI title	DIFE Course Title	Level 7 and 8 Courses to which this course is linked:
5M0536 Computer Systems and Networks	Computer Systems and Networks with Cyber Security	UCD	Computer Science, Computational Social Science, Arts.
		UCC	Arts, Law Pathways, Law and Business, Business.
		TU Dublin (City Campus)	Computer Science, Networking Technologies, Product Design, Engineering.
		Maynooth University	Computer Science, Web Development, Arts, Law, Business.
		NUIG	Science, Arts.
		DKIT	Computing, Computing in Games Development, Business Studies.
		TU Dublin (Blanchardstown Campus)	Computing, Business & Information Technology, Digital Forensics & Cyber Security.
		NCI	Technology Management, Computing, Business Computing, Computing in Applications and Support.
		Entry to a range of other courses in Institutes of Technology.
This is not an exhaustive list. Applicants are advised at all times to confirm linked Awards, any additional module requirements, application processes and scoring systems with the Admissions Offices of the participating higher education institutions, or visit www.cao.ie.

Progression links: Games Development

Course Code and QQI title	DIFE Course Title	Level 7 and 8 Courses to which this course is linked:
5M5048 Creative Media	Games Development	TU Dublin (City Campus)	Games Design.
		DKIT	Computing in Games Development, Computing.
		TU Dublin (Blanchardstown Campus)	Computing.
		Entry to a range of other courses in Institutes of Technology.
This is not an exhaustive list. Applicants are advised at all times to confirm linked Awards, any additional module requirements, application processes and scoring systems with the Admissions Offices of the participating higher education institutions, or visit www.cao.ie.

Progression links: Business with International Trade (Level 6)

Course Code and QQI title	DIFE Course Title	Level 7 and 8 Courses to which this course is linked:
5M4985 Business with International Trade (Level 6)	Business with International Trade (Level 6)	DKIT	Advanced entry to second year Business.
		UCC	Digital Humanities, Arts, Commerce, Law.
		UCD	Arts, Business, Law.
		NUI Galway	Commerce.
		Maynooth University	International Business, Business and Law.
		TU Dublin (City Campus), DKIT, TU Dublin (Blanchardstown Campus)	Business.
		Entry to a range of other courses in Institutes of Technology.
This is not an exhaustive list. Applicants are advised at all times to confirm linked Awards, any additional module requirements, application processes and scoring systems with the Admissions Offices of the participating higher education institutions, or visit www.cao.ie.

Progression links: Pre-University Arts (Access to Primary and Secondary Teaching)

Course Code and QQI title	DIFE Course Title	Level 7 and 8 Courses to which this course is linked:
5M3114 General Studies	Pre-University Arts (Access to Primary and Secondary Teaching)	UCD	Arts, Humanities, Social Science, Law, Law and Business.
		UCC	Arts, Social Science, Film and Screen Media, Geography and Anthropology, Criminology, Economics.
		DCU	Humanities, Post-Primary Teacher Education, Education Religion and English/History/Music Education and Training, Contemporary Culture and Society, International Languages, International Relations, Law and Society.
		Marino Institute of Ed.	Education Studies.
		Maynooth University	Arts, Social Science, European Studies, Anthropology, Politics. International Development.
		UL	Arts, History and English, Politics and international Relations, Politics and Public Administration.
		DKIT	Digital Humanities.
		Carlow College	Humanities.
		NUI Galway	Arts.
		NCAD	Visual Culture
		IADT	Applied Psychology
		Pontifical University, Maynooth	Theology and Arts.
		TU Dublin (City Campus)	Tourism Management, Visual and Critical Studies.
		Entry to a range of other courses in Institutes of Technology.
This is not an exhaustive list. Applicants are advised at all times to confirm linked Awards, any additional module requirements, application processes and scoring systems with the Admissions Offices of the participating higher education institutions, or visit www.cao.ie.

Progression links: Pre-University Law with Criminology

Course Code and QQI title	DIFE Course Title	Level 7 and 8 Courses to which this course is linked:
5M3789 Legal Studies	Pre-University Law with Criminology	UCD	Law, Social Science, Humanities, Law and Business.
		DCU	Law and Society, International Relations.
		UCC, TU Dublin (City Campus). UL, TCD	Law.
		UCC	Law, Arts, Criminology, Business.
		Maynooth University	Law, Social Science, Business.
		Entry to a range of other courses in Institutes of Technology.
This is not an exhaustive list. Applicants are advised at all times to confirm linked Awards, any additional module requirements, application processes and scoring systems with the Admissions Offices of the participating higher education institutions, or visit www.cao.ie.

Digital Marketing, Enterprise & Social Media

Digital Marketing, Enterprise & Social Media

Business, IT & Humanities Progression Links

Course Code and QQI title

DIFE Course Title

Level 7 and 8 Courses to which this course is linked:

5M2102

Business Studies

Pre-University Business with Accounting

Course Code and QQI title

DIFE Course Title

Level 7 and 8 Courses to which this course is linked:

5M1997

Office Administration

Office Administration with Medical Terminology

Course Code and QQI title

DIFE Course Title

Level 7 and 8 Courses to which this course is linked:

5M18294

Office Informatics

Information Technology and Computing with MOS Certification

Course Code and QQI title

DIFE Course Title

Level 7 and 8 Courses to which this course is linked:

5M0536

Computer Systems and Networks

Computer Systems and Networks with Cyber Security

Course Code and QQI title

DIFE Course Title

Level 7 and 8 Courses to which this course is linked:

5M5048

Creative Media

Games Development

Course Code and QQI title

DIFE Course Title

Level 7 and 8 Courses to which this course is linked:

5M4985

Business with International Trade (Level 6)

Business with International Trade (Level 6)

Course Code and QQI title

DIFE Course Title

Level 7 and 8 Courses to which this course is linked:

5M3114

General Studies

Pre-University Arts

(Access to Primary and Secondary Teaching)

Course Code and QQI title

DIFE Course Title

Level 7 and 8 Courses to which this course is linked:

5M3789

Legal Studies

Pre-University Law with Criminology